A stagnation of the concept, in the form of theme-based models dedicated to clothing brands, was announced at the end of the 1990s. Today, the Factory Outlet Centres wish to offer diversity and a large number of projects deploy a more “fragmented” offer. In addition to those who highlight a «distribution / culture / services / leisure» package, we note that proposals to open new outlets wish to appear as real responses to economic and social issues in the territories concerned.