{{{
_ New stakes, new strategies?
|{{Introduction}}|{{Speakers}}|
|{{wednesday 19th september 10h00/10h30}}
_ {{{European situation and evolution
_ in brand distribution:
_ figures and trends}}}
_ |{{Alessandro Bedeschi
_
_ Henrik C.Maris
_
_ Eric Daguin
_
_ Emmanuel de Labarre
_
_
_ Sven Lung
_
_
_ Pascal Roussarie
_
_
_ Olivier Dauvers
_
_
_ {{
_ of the conference->http://www.magdus.fr/All-the-speakers]}
—–
|{{Plenary sessions}}|{{Speakers}}|
|{{wednesday 19th september 17h15/18h15}}
_ {{{New conquest for new customers}}}
_ Conquest Strategy
_ New Marketing
_ Customer Value
_ Brands and Differentiation
_ |{{Philippe Villemus
_
_ {{|
|{{thursday 20th september 10h15/11h15}}
_ {{{The new customer of XXIth century}}}
_ |{{Guillaume Erner
_
_ {{|
—–
|{{Workshops}}|{{Speakers}}|
|{{A1 – wednesday 19th september 10h45/11h45 }}
_ {{{Consumer developments in Europe:
_ how to adapt and anticipate}}}
_ Is there one or a variety of consumers?
_ What are the major behavioural trends
_ in buying apparel? How are they expected to develop?
_ How can brand retailers attract more consumers?
_ How can they be made loyal?
_ Can the same methods be applied to
_ everyone, everywhere?
_ Are brand centres in a class by themselves?
_ |{{
_ Valérie Voisembert
_ Pascal Roussarie
_
_
_ Laurent Locurcio
_
_
_ {{
_ of the conference->http://www.magdus.fr/All-the-speakers]}
|{{A2 – wednesday 19th september 10h45/11h45}}
_ {{{Unsold textiles: Can they be kept under control?
_ How can value be derived from them? }}}
What is at stake with unsold textiles?
_ What part do they play on the apparel market?
_ Can unsold items be limited upstream?
_ What are the best options for deriving
_ value from unsold items (factory outlet centres,
_ Internet, b-stores, etc.)?
_ Should brands have to manage their own
_ unsold items, as they do their collection items?
_ What are the best responses when unsold
_ items are still not sold a second time?
_ |{{Alessandro Bedeschi
_
_ Jean-Loup Besquent
_
_
_ Dr.Sami Sboui
_
_
_ Bruno Rogowski
_
_ {{
_ of the conference->http://www.magdus.fr/All-the-speakers]}
|{{A3 – wednesday 19th september 12h00/13h00}}
_ {{{Marketing for factory outlet centres:
_ what is the winning mix?}}}
_ How much pull can brands have for
_ consumers buying at factory outlet centres?
_ Is there such thing as an ideal brand portfolio?
_ How can the tourist-shopping dimension be
_ taken into consideration in the marketing mix?
_ Is communication the key to differentiation
_ from the competition?
_ What is the marketing position of factory
_ outlet centres today?
_ Can its “geo-strategy” be variable?
_ How should it be developed?
_ What is the development outlook is
_ on the horizon?
_ |{{Richard Broadhead
_
_
_ Frank Verschelle
_
_ Alain Salzman
_
_
_ Fabrice Schlosser
_
_ {{
_ of the conference->http://www.magdus.fr/All-the-speakers]}
|{{A4 – wednesday 19th september 12h00/13h00}}
_ {{{Sunday openings: an issue
_ at the European level?}}}
_ What are the needs and expectations of
_ each set of players?
_ What is at stake economically with Sunday
_ openings? What are the labour stakes?
_ Are they shared in the same way
_ across Europe?
_ |{{Marion Kahn-Guerra
_
_ Emmanuel de Labarre
_
_ Olivier Dauvers
_
_ {{
_ of the conference->http://www.magdus.fr/All-the-speakers]}
|{{A5 – wednesday 19th september 14h15/15h15}}
_ {{{Brand retail distribution strategy:
_ what role should the Internet play?}}}
_ Has the Internet changed the way
_ brands are consumed?
_ Do the major merchant sites that unload
_ brands create competition for factory
_ outlet centres?
_ Can they take up even more room
_ on this market?
_ Where brands are concerned,
_ is the Internet a complementary business tool,
_ or has it become a retail distribution
_ method in and of itself?
_ Does unloading a brand on the Internet help
_ attract new customers?
_ |{{Christine Baudchon
_
_ Geoffrey Nidd
_
_
_ Marina Martorana
_
_ Jean-Paul Leroy
_
_ {{
_ of the conference->http://www.magdus.fr/All-the-speakers]}
|{{A6 – wednesday 19th september 14h15/15h15}}
_ {{{The factory outlet customers:
_ are they brand-focused or price-focused?}}}
_ Who are the consumers at factory outlet centres?
_ What are they looking for when they come?
_ Do consumers still feel there exists a
_ “reference” price?
_ At factory outlet centres, are prices and brands
_ always enough to make the difference?
_ What are consumers’ actual expectations?
_ What would the ideal factory outlet be?
_ |{{Olivier Le Floch
_
_ Sven Lung
_
_ Patrick Robin
_
_ Olivier Costil
_
_ {{
_ of the conference->http://www.magdus.fr/All-the-speakers]}
|{{A7 – wednesday 19th september 15h45/16h45}}
_ {{{Commercial real estate in Europe:
_ textile brand retail still a winning sector?}}}
_ In the world of branded clothing retail,
_ what are the trends in commercial real
_ estate in Europe?
_ Why are more and more investors interested
_ in the concept of factory outlet centres?
_ What are the criteria they use to make
_ investment decisions?
_ Are there still development prospects
_ in Western Europe?
_ Are the Eastern countries still a
_ new Eldorado?
_ What are the conditions for establishing
_ and developing there?
_ |{{Chris Pope
_
Richard Broadhead
_
_
_ Gaël Thomas
_
_
_ {{
_ of the conference->http://www.magdus.fr/All-the-speakers]}
|{{A8 – wednesday 19th september 15h45/16h45}}
_ {{{Factory outlet centres:
_ a development opportunity for brands?}}}
_ From the brand standpoint,
_ how can a multi-channel distribution strategy
_ generate development?
_ How should it be handled?
_ How can the development of such
_ centres in Europe serve brand development?
_ |{{Juan-Marcos Gabas
_
_ Alain Salzman
_
_
_ Ulrich Nordhorn
_
_
_ Olivier Dauvers
_
_
_ {{
_ of the conference->http://www.magdus.fr/All-the-speakers]}
—–
|{{Round table}}|{{Speakers}}|
|{{Thursday 20th september 11h45/12h15}}
_ {{{In what way, and how
_ will brand centres meet
_ the expectations of brands,
_ consumers and investors,
_ five years from now? }}}
_ |{{Henrik C.Maris
_
_ Eric Decouvelaere
_
_ François Moss
_
_ Iestyn Roberts
_
_ Alexandre Séjourné
_
_
_ Olivier Dauvers
_
_ {{
_ of the conference->http://www.magdus.fr/All-the-speakers]}
—–
|{{« Country » workshops}}|{{Speakers}}|
|{{A9 – wednesday 19th september 10h45/11h45}}
_ {{{Belgium-Holland}}}
_
_
_ |{{workshop cancelled
_
_
_ {{
_ of the conference->http://www.magdus.fr/All-the-speakers]}
|{{A10 – wednesday 19th september 14h15/15h15}}
_ {{{Brand Centres in Europe: Facts and Figures}}}
_
_
_ |{{Caroline Lamy
_
_ Bruno Rogowski
_
_ {{
_ of the conference->http://www.magdus.fr/All-the-speakers]}
|{{A11 – wednesday 19th september 12h00/13h00}}
_ {{{Germany}}}
_
_
_ |{{Ulrich Nordhorn
_
_
_ Jörg Nowicki
_
_ {{
_ of the conference->http://www.magdus.fr/All-the-speakers]}
|{{A12 – wednesday 19th september 12h00/13h00}}
_ {{{England-Ireland}}}
_
_
_ |{{François Moss
_
_ Graham Parker
_
_ {{
_ of the conference->http://www.magdus.fr/All-the-speakers]}
|{{A13 – wednesday 19th september 14h15/15h15}}
_ {{{Eastern Countries}}}
_
_
_
_ |{{Eric Daguin
_
_ Jana Kurkova
_
_
_ Tomasz Leskiewicz
_
_ Fabrice Schlosser
_
_ {{
_ of the conference->http://www.magdus.fr/All-the-speakers]}
|{{A14 – wednesday 19th september 15h45/16h45}}
_ {{{Spain-Portugal}}}
_
_
_ |{{Manuel Saavedra
_
_ Philippe Schilde
_
_ {{
_ of the conference->http://www.magdus.fr/All-the-speakers]}
|{{A15 – wednesday 19th september 10h45/11h45}}
_ {{{Italy}}}
_
_
_ |{{
_
_ Roberto Pacifico
_
_
_ Marina Martorana
_
_ {{
_ of the conference->http://www.magdus.fr/All-the-speakers]}
|{{A16 – wednesday 19th september 15h45/16h45}}
_ {{{France}}}
_
_
_ |{{Raymond Feyssaguet
_
_
_ Didier Moret
_
_ Alexandre Séjourné
_
_ Laurent Locurcio
_
_ {{
_ of the conference->http://www.magdus.fr/All-the-speakers]}
—–
_ {This program will be updated very regularly. …}
—–
_ {Do You wish to intervene? You have remarks or suggestions? Contact us}
_ [->accueil@magdus.com]
_ Tel : 33 (0)3.25.43.70.20
——
{{{More information about the third european conference on factory outlet centres}}}
-* [Presentation