Archives de l’auteur : clamy

Trends and market in Europe

{{{FOC’ sector in Europe}}}

{{The operators: specialists or generalists (1st July 2008)}}

|{{Operators}}|{{Number of centres}}|{{Selling area in sqm}}|
|McArthurGlen|17|367.100|
|Realm|12|167.550|
|Neinver|10|139.000|
|Value Retail|9|125.600|
|Freeport|3|113.200|
|Concepts & distribution|8|103.300|

On the 1st July 2008, these 6 operators shared :
-* 37% of the existing centres in Europe
-* 47,5% of the european sales area

{{{More information about FOC’ sector in Europe}}}
_
[{{Economic surveys}}->http://www.magdus.fr/Fonctionnement-des-centres-de]
_ {Source : European Factory Outlet Centres Observatory}

-*[{{All the studies…}}->http://www.magdus.fr/All-the-studies,1495]

-*{{Study: Which factory outlet centre? The UK consumer’s selection criteria}}

{{Author}} : Georgina Whyatt, Business School, Oxford Brookes University.

{{ Abstract :}} Factory outlet centres are the fastest growing retail format in Europe. This is at a time when many ‘traditional’ shopping centres are suffering from consumer caution and have responded by differentiating their offer. Factory outlet centres are part of this response. There has, however, been little academic research that focuses on this new style of shopping centre. This paper examines what is important to the UK factory outlet centre shopper, and ranks a range of choice criteria to better understand why this consumer visits one such centre in preference to another. Implications for retailers and directions for future research are provided.
_
_ {(r 2007 Elsevier Ltd. All rights reserved.)}
_
-* Read the full version in PDF format

{{{Share of household consumption expenditure on clothing and footwear in 2003}}}

|{{Country}}|{{Share (%)}|
|{{ Greece }}|{{ 10,1}|
|{{ Italy }}|{{ 9,0}|
|{{ Latvia* }}|{{ 8,4}|
|{{ Portugal* }}|{{ 7,1}|
|{{ Cyprus }}|{{ 6,9}|
|{{ Austria }}|{{ 6,9}|
|{{ Slovenia }}|{{ 6,3}|
|{{ Estonia }}|{{ 6,1}|
|{{ Malta* }}|{{ 6,1}|
|{{ United Kingdom }}|{{ 6,0}|
|{{ Spain}}|{{ 5,9}}|
|{{ Lituania }}|{{5,9}}|
|{{ Germany }}|{{5,5}}|
|{{ Netherlands }}|{{5,5}}|
|{{ Belgium }}|{{5,4}}|
|{{ Irland }}|{{5,4}}|
|{{ Sweden }|{{5,2}}|
|{{ Czech Republic }}|{{5,1}}|
|{{ Denmark }}|{{5}}|
|{{ Finland }}|{{4,7}}|
|{{France}}|{{4,5}}|
|{{Luxembourg}}|{{4,5}}|
|{{ Poland }}|{{4,4}}|
|{{ Hungary }}|{{4,2}}|
|{{ Slovakia }}|{{3,7}}|

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{{ Contact}} : [->accueil@magdus.com]

Situation in France

{{{ {{Existing centres in France
(november 2008)}} }}}

In France, between 1993 and 2007, the sales area dedicated to FOC doubled, from 123.000 sqm (7 centres) to 266.000 sqm (20 centres).

{{{ {{Evolution of the concept in France between 1993 and 2007}} }}}
|{{Year}}|1993|1997|2002|2005|2007|
|{{Number of centres}}|7|12|17|19|20|
|{{Sales area (sqm)}}|123000|152000|216000|251000|266000|
|{{Estimation turnover (€ incl. VAT (Millions d’€)}} |320|426|635|766|800|

{{{ {{Factory outlet centres in France, june 2008}} }}}
|{{ Number of centres }}|20|
|{{ Selling area (sqm)}}|266.000 m²|
|{{ Number of commercail units }}|1 200|
|{{ Authorised projects }}|126.000 m²|
|{{ Projects known to be under consideration}}|more than 100.000 m²|
|{{ Estimation turnover ( € incl. VAT)}}|800 M€|
|{{ Estimation number of employees}}| 5.200|
|{{ Estimation number of consumers (in millions}}|8|



More information about the situation in France, but in french, click here
[http://www.magdus.fr/Situation-france->http://www.magdus.fr/Situation-france]

————

_ Contact : [->accueil@magdus.com]

Projects in Europe : About 2 millions of sqm (September, 28th 2007)

A stagnation of the concept, in the form of theme-based models dedicated to clothing brands, was announced at the end of the 1990s. Today, the Factory Outlet Centres wish to offer diversity and a large number of projects deploy a more “fragmented” offer. In addition to those who highlight a «distribution / culture / services / leisure» package, we note that proposals to open new outlets wish to appear as real responses to economic and social issues in the territories concerned.

Concept in Europe and in France

The  »Factory Outlet Centers » concept was imported from the United States where there are more than 340.
After a first wave of penetrations, concerning more particularly France during the 1980s, the concept spread to continental Europe from 1993 onwards.
Early in the 1990s, Clarks, the shoe manufacturer based in Great Britain, seeking both a use for buildings adjoining the factory and a solution to its excess stock problems, opened its first factory store and sold its excess merchandise at reduced prices. Seeing the success of this new store at the factory exit, he decided to increase the commercial offer by adding an entire “village” of stores of the same type.
Clarks then drew inspiration from the American concept, creating the first  »Factory Outlet Center »,  »Clarks Village » in Street (Somerset) in 1993.It was on that date that “ Marques Avenue”, France’s first new generation factory store centre, opened in Troyes.

{{More information about the sector:}}
-*Innovative centres and projects (2007)

{{{Evolution of the concept in Europe : from Factory Outlet Centres to outlet villages (2009)}}}

{{[Download the figure : Evolution of the concept in Europe}}->http://www.magdus.fr/pdf/concept_evolution_in_europe.pdf]

Factory Outlet Centres consisted only in selling unsold articles, but the commercial concept has evolved since the mid-1990s. The progressive orientation of the concept towards “fun shopping” has considerably strengthened the tourist dimension of Factory Outlet Centres. Four generations of centres can be distinguished (cf. figure). This typology, which brings to light the qualitative evolution of the concept, is based on four criteria: the marketing strategy of the centres, their architecture, their location as well as their customer base. All European countries did not experience these four generations of centres – for example, only France has actually experienced the first generation.

{{More information only in french:}}
-*Evolution du concept en Europe (2004)
-*Centres de marques : les nouvelles approches du concept en Europe (2004)

Whilst the concept offers variants in its general aspect (mixed distribution/culture/leisure centres, distribution centres open to several sectors of activity, centres specifically reserved for personal equipment, etc.), there is a common denominator among these different formulas: the brands. But for a centre to function it is not a question of attracting just any brand type. There is, in fact, a real brand typology that must be taken into account in reasoning when planning a centre (from the international brand to the young brand of the moment). The brands fulfil different “functions”: some strengthen a centre’s renown, others tend more to generate visits or make the centre part of a hot trend.

In France, whilst a few industrialists still refuse to see their brands distributed in these specialised centres, there are many who sell their brands through them. This sales method is therefore becoming a real link in the distribution chain.
The quality of the commercial offer makes the concept particularly attractive in the eyes of consumers. The latter do not hesitate to travel considerable distances to purchase in these stores, their motivation stemming from the possibility of purchasing brand products at prices announced as 30 to 50% lower than in traditional distribution channels.
The offer mainly concerns articles of clothing (ready-to-wear, underclothes, lingerie, shoes, accessories) as well as household articles (decoration, household linen, tableware).

{{More information only in french,}} [click here->http://www.magdus.fr/Une-forme-de-distribution-atypique]
-* Main chronological milestones;
-* History of factory stores;
-* Parallel between the development of Aube groups and national centres;
-* In Troyes: «From hosiery to factory stores» (…)

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_ Contact : [->accueil@magdus.com]

Evolution des magasins d’usine et centres de marques troyens

A Troyes, l’impact du tourisme commercial, suscité par le développement des centres de marques, est extrêmement important. C’est l’ensemble de l’économie locale qui bénéficie de cet apport de richesses extérieures.
Or, entre la fin des années 90 et le début des années 2000, le paysage commercial national des centres de marques s’est transformé, générant par là même des changements dans le comportement des chalands extérieurs.

-*Quelles ont été, à Troyes, les incidences sur le tourisme commercial ?
-*comment l’emploi dans la distribution et plus particulièrement dans le secteur de l’habillement a t-il évolué ?
-*Le commerce traditionnel a-t-il enregistré une réelle modification de sa structure ?

{{Pour découvrir ou approfondir vos connaissances sur l’évolution de la situation troyenne, vous pouvez télécharger les études suivantes:}}

-*Caractéristiques de la consommation et de la fréquentation en période hors soldes (2008)
_ Source: Jérôme CAUDRON, Observatoire européen des centres de marques et magasins d’usine.

-*Centres de marques troyens : Mesure des principaux indicateurs en période hors soldes (2007)
_ Source: Jérôme CAUDRON, Observatoire européen des centres de marques et magasins d’usine.

-*Fonctionnement des centres de marques et «magasins d’usine» de Troyes en 2005

-*Le point sur le solde magasins d’usine et de négoce et emploi dans le commerce d’habillement de l’agglomération troyenne (2001)
_ Source: Observatoire économique CCI Troyes et Aube, MAJ mai 2004.

-*Parallèles entre l’évolution des ensembles aubois et des centres nationaux
_ Source: CCI Troyes et Aube, MAJ mai 2004.

-* Analyse et développement du concept magasin d’usine et de négoce : situation comparée des centres Troyes, Roubaix et Talange (2001) – Etude complète
_ Source: Observatoire Economique CCI Troyes et Aube, 2001.

-*Magasins d’usine et centre-ville de Troyes : les réalités d ’une coexistence obligée …
_ Source : Observatoire Économique de la Chambre de Commerce et d’Industrie de Troyes et de l’Aube / Cabinet Bérénice, avril 1999.
_

{{Pour toutes informations complémentaires, vous pouvez nous joindre par courriel : [->accueil@magdus.com]}}

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Colloque 2007 (liste au 20 septembre 2007)

|Nom / Name|Prénom / First name|Société / Organisation|Pays / Country|
|Adaissi|Azzedine|Start Concept|France|
|Adjeroud|Myriam|Magdus|France|
|Airiaud|Jean-Yves|Seb-Lagostina|France|
|Analis|Alexandre|Faire Savoir Faire|France|
|Arzeni|Fabrizio|Morning|Italie|
|Astudillo-Legeay|Maïté|Unibail Management|France|
|Baccam |Ken|Ixis Aew Europe|France|
|Bacquier |Alain|Freeport|Monaco|
|Bandel|Shirley|Noa Productions|Belgique|
|Baudchon|Christine|Zapa |France|
|Bazin|Valérie|Villeroy & Boch|France|
|Beaucousin|Claire|CCI de Versailles-Val d’Oise-Yvelines|France|
|Bécam|Marie|Groupe Zannier|France|
|Bedeschi|Alessandro|European Association of Fashion Retailers |Belgique|
|Behaxeteguy|Miren|Plateforme|France|
|Belledent|Jean-Baptiste|Unibail Management|France|
|Bender|Jeroen|Shopping Center Management Europe BV|Hollande|
|Benoit|Véronique|Diamino|France|
|Berthelot|Christiane|Ville de Troyes|France|
|Besquent|Jean-Loup|CWF / Vecopri |France|
|Boissonnet|Jean-Pierre|Boissonnet Design|France|
|Bonnier|Magali|CCI de Versailles-Val d’Oise-Yvelines|France|
|Bouillet|Christian|Hacot-Colombier|France|
|Boydron|Patrice|Esprit|France|
|Broadhead|Richard|Freeport |Royaume-Uni|
|Calabrese|Julia J.|McArthurGlen |Royaume-Uni|
|Calais|Florian|Havrey|France|
|Campo|Fabrizio|Design Management|Italie|
|Canibalosky|Eric|Petit Bateau|France|
|Castaing|Bernard|Aube Développement|France|
|Caudron|Jérôme|MCT Consulting|France|
|Cesson-Ruelle|Angélique|CCI de Troyes et de l’Aube|France|
|Chapman|Neil|Cameleon Retail|Royaume-Uni|
|Chateignier|Jacqueline|CCI du Choletais|France|
|Chervet|Bernard|CCI de l’Ain|France|
|Chevalier|Bertrand|Communauté d’Agglomération Troyenne|France|
|Chiapponi-Henryon|Laurence|Marques et Territoire|France|
|Choisy|Dominique|Delsey|France|
|Coisne|Cyprien|Multi Development France |France|
|Cordeiro|David|CCI du Roannais|France|
|Costil|Olivier|LSA |France|
|Crielaard|Chielbert|Kipling|Hollande|
|Daguin|Eric|CB Richard Ellis Retail |Italie|
|Damelet|Michèle |CCI de l’Ain|France|
|Dauvers|Olivier|Tribune Grande Conso |France|
|de Feydeau|Baudoin|ING REIM|France|
|de Dinechin|Thierry|DGLA|France|
|de Jamblinne|Patrick|EIC Group|Belgique|
|de Labarre|Emmanuel |Eurelia |France|
|Demars|Olivier|BCBG|France|
|de Montarnal |Etienne|CCI de Troyes et l’Aube |France|
|de Souza|Michel |CCBB|France|
|Decouvelaere|Eric|McArthurGlen |Royaume-Uni|
|Delannoy|Dimitri-François|Implant’Action|France|
|Delfaud|Claire|CCI de Versailles-Val d’Oise-Yvelines|France|
|Deslong|Samuel|Le Coq Sportif|France|
|Desrues |Pierre|CCI de l’Essonne|France|
|D’hulst|Jorge|Libération Champagne|France|
|Donnet|Eric|Ixis Aew Europe|France|
|Dousset |Marie-Paule|Guide des Magasins d’Usine|France|
|Dubos-Sdez|Manuëla|Multi Development France |France|
|Dufour|Jean-Christophe|Altarea |France|
|Dujeux|Patrick |Marques Avenue|France|
|Dumortier|Bruno|L’Est Eclair|France|
|Durruty|Gonzalo|Inter Ikea Centre Espana|Espagne|
|Dutech|Elie|Ville de Nailloux|France|
|Elinck|Monique|Fédération Troyes Centre|France|
|Emsellem|Jacques|Complices|France|
|Erner|Guillaume|Sciences-Po Paris |France|
|Fagnart|Sylvie|L’Echo|Belgique|
|Falla|Didier|McArthurGlen|France|
|Fay|Jacques|SunFactory|France|
|Feyssaguet |Raymond|Ville de Villefontaine|France|
|Gabas|Juan-Marcos|Neinver |Espagne|
|Galle|Emmanuel|McGregor|France|
|Galimant|Christine|Fashion Daily News|France|
|Garcia|Christian|Mango|Espagne|
|Garinot|Céline|CCI de Versailles-Val d’Oise-Yvelines|France|
|Geoffroy|Jean-Claude|Libération Champagne|France|
|Georges|Camille|Points de Vente|France|
|Gilles|Philippe|L’Essentiel de la Chaussure|France|
|Gillet|Anne|Mod’show|France|
|Gillet|Etienne|Mod’show|France|
|Gonder|Jens|Ixis Aew Europe|France|
|Gontier|Bernard|CCI de Saumur|France|
|Gorce|Philippe|DGLA|France|
|Grandbarbe|Jean-Jacques|CCI de Troyes et l’Aube |France|
|Guarrigues|Laurent|Sport Eco|France|
|Guegano|Lydie|Urcecad|France|
|Guillot|Brigitte|La Lettre de la Distribution Internationale|France|
|Hautefaye|William|Maille Center|France|
|Henriot|Brigitte|Doré-Doré|France|
|Hermant|Joël|DGCCRF|France|
|Hittinger-Roux|Sylvie|HB & Associés|France|
|Hittinger-Roux|Gilles|SCP HB & Associés|France|
|Hoang|Amélie|Unibail Management|France|
|Horatz|Barbara|BVS Outlet Villages|France|
|Jacquet|X.|Hacot-Colombier|France|
|Jestin|Marina |Unibail Management|France|
|Johnstone|Mark|Rohleder Lumby|Royaume-Uni|
|Kahn-Guerra |Marion|Cabinet BMS|France|
|Kleiner|Robert|Kleiner Diffusion|France|
|Kurkova|Jana|Retail Biz|République Tchèque|
|L’Helgoualc’h|Pierre|Immobilière Frey SAS|France|
|Lacroix|Jean-Christophe|Puma|France|
|Lafon-Ceyral|Sandrine|Ixis Aew Europe|France|
|Lamy|Caroline |Magdus |France|
|Laporte|Jean|Columbia Sportswear|Suisse|
|Larbaletier|Robert|Larbaletier SA|France|
|Large|Andrea|Mango|Espagne|
|Larzillière|Franck|Seb-Lagostina|France|
|Laurenrano|Clementina|Morning|Italie|
|Le Bihan-Kats|José|CCI de Touraine|France|
|Lebleu|Marjorie|Cojep|France|
|Le Floch|Olivier |AchatVIP.com |France|
|Lefebvre|Guillaume|Façonnable|France|
|Lehmann|Jean-Pierre|CCI de Meurthe-et-Moselle|France|
|Lepercq|Vincent|Journal du Textile|France|
|Lemelle|Dominique |CCI de Troyes et l’Aube |France|
|Leroux|Thiphaine|France 3|France|
|Leroy|Jean-Paul |Fashion Daily News|France|
|Leskiewicz|Tomasz |Brand Sp. Zo.o.|Pologne|
|Locurcio|Laurent |Agence Info|France|
|Lopez|Eric|CCI de l’Essonne|France|
|Lorentz|Jean|Communauté de Communes d’Uffried|France|
|Lung|Sven |Brand Alley |France|
|Maffioli|Carlo|Promos|Italie|
|Maffioli|Filippo|Promos|Italie|
|Mailley|Jacques|Tachon Chaussures|France|
|Maisonnasse|Nadège|BCBG|France|
|Maltoni |Jean-Jacques|Bardis|France|
|Mangin|Jacques|CCI du Roannais|France|
|Manière|Julie|Canal 32|France|
|Marie |Jérôme|Ville de Troyes|France|
|Maris|Henrik C.|Factory outlet consultancy |Danemark|
|Markiewicz|Justyna|Neinver|Pologne|
|Martin|Blandine|PRformance|France|
|Martin|Pascale|McArthurGlen|France|
|Martinez|Serge-François|CCI de Troyes et l’Aube |France|
|Martinho|Estelle|Columbia Sportswear|Suisse|
|Martorana|Marina |Guida agli Spacci |Italie|
|Mary|Jacques|SCI M3 Immobilier|France|
|Mary|Yves|SCI M3 Immobilier|France|
|Marzola|Luca|Fashion District Group|Italie|
|Mayer|Olivier|France 3|France|
|Mauleon|Brigitte |CCI de Touraine|France|
|Membrey|Giles|Bergerac Outlets|Royaume-Uni|
|Menetrier|Alexandra|McArthurGlen|France|
|Mertens|Ilse|ING Real Estate Development Holding|Belgique|
|Meyer|Michel|Cabinet BMS|France|
|Milliken|Chris |Freeport |Royaume-Uni|
|Mirland|Jean-Michel|Lejaby-Warnaco|France|
|Misiak|Miroslaw|Brand Sp. Zo.o.|Pologne|
|Moulin|Cédric|VF Europe|Belgique|
|Morawski|Christelle|CER|France|
|Morel-Liagre|Muriel|Unibail Management|France|
|Moret|Didier |MCT Consulting|France|
|Morris|Neil|Engle|Royaume-Uni|
|Moss|François |Pantheon|Royaume-Uni|
|Natas|Michael|McArthurGlen|Royaume-Uni|
|Neffati|Bello|Start Concept|France|
|Noble|Jean-Pierre|Ixis Aew Europe|France|
|Nordhorn|Ulrich |Retail Development Group|Allemagne|
|Notter|Isabelle|DGCCRF|France|
|Nowicki|Jörg |TextilWirtshaft|Allemagne|
|Ogier|Pascal |Urbanisme et Commerce|France|
|Oudet|Patrick |MDSA|France|
|Pacifico|Roberto |Mark Up|Italie|
|Pagani|Laura |Morning|Italie|
|Palao|Diego|Neinver|Espagne|
|Palkus|Bernadette|Ville de Villefontaine|France|
|Papaz|Didier |Optic 2000|France|
|Papillon|Jean|FDCF|France|
|Paragon|Sabine |Marques Avenue|France|
|Parker|Graham |Shopping Centre|Royaume-Uni|
|Péribère|Maxime|On-Site|France|
|Peyrot|Philippe|Ville de Nailloux|France|
|Piat-Leman|Martine|Karyna|France|
|Poillot|Romuald|Reebok|France|
|Pontailler|Jean-Jacques|Communauté d’Agglomération Troyenne|France|
|Pope|Chris |Kenmore Property Group|Royaume-Uni|
|Pourret|Anne-Laure|Mercyalis|France|
|Ravoire|Eric|CBRE Inverstors|France|
|Raynaud|Roxane|Mercyalis|France|
|Richard|Chloë|Communauté d’Agglomération Troyenne|France|
|Rico|Juan-Carlos|Neinver|Espagne|
|Robert|Pascal|Engle|Royaume-Uni|
|Roberts|Iestyn |Freeport|Royaume-Uni|
|Robin|Patrick |24h.fr|France|
|Robin|Philippe |Bouwfonds MAB Development|France|
|Rogowski|Bruno |Magdus|France|
|Rohleder|Simon|Rohleder Lumby|Royaume-Uni|
|Roussarie|Pascal |Cetelem|France|
|Roux|Gilles|CCI de Meurthe-et-Moselle|France|
|Saavedra|Manuel |Neinver|Espagne|
|Salzman|Alain |Marques Avenue |France|
|Santos-Knoop|Béatrice|Communauté d’Agglomération Troyenne|France|
|Sboui|Sami |EuroMedTextile|France|
|Schaffauser |Claudine|CCI Sud-Alsace Mulhouse|France|
|Scheuffgen|Gabi|Esprit|Allemagne|
|Schilde|Philippe|Agence Info|France|
|Schlosser|Fabrice |Canal 32|France|
|Sebille|Laurie|Implant’Action|France|
|Segur|Franck |DVNET|Suisse|
|Séjourné|Alexandre |Marques Avenue|France|
|Skornik|Laurent |Jerem|France|
|Stanton-Geddes|Vanessa|Esprit|Allemagne|
|Tetard|Benjamin|Levi Strauss|Belgique|
|Thomas|Gaël |Business Immo|France|
|Tim|Sansom|Bergerac Outlets|Royaume-Uni|
|Touitou|Léo|Complices|France|
|Toulemonde|Catherine|PRformance|France|
|Tournemeule|Michel|Ville de St-Julien-les-Villas|France|
|Touzac|Aurore-Mélody|Pantheon|France|
|Tuhdarian|Edgar|HP Consulting|France|
|Van den Heuvel|Robert|BVS Outlet Villages|Luxembourg|
|Van Voorst Vader|Pieter|Nike|Hollande|
|Venuat|Martine|Marques Avenue|France|
|Verschelle|Franck |Pantheon|Royaume-Uni|
|Villemus|Philippe ||France|
|Villiers|Nicolas|Office de Tourisme de Troyes|France|
|Vincent|Thibaut|GSE|France|
|Voisembert|Valérie|Freeport|Monaco|
|Wigny|Augustin|Famous Clothes|Belgique|
|Willems|Frédéric|FNH|France|
|Wlekinski|Yann|Samsonite|France|
|Yarhi|Joëlle|ING REIM|France|
|Zanon|Cédric|ACFCI|France|
|Zouzowsky|Vanessa|ING REIM|France|

Workshop 12 : England – Ireland

{{Facilitator}}
{{Graham Parker }}
{Shopping Centre}


{{Speaker}}
{{François Moss}}
Managing Director Development
{Pantheon Retail (England)}


{{Graham PARKER}}
_ The United States has over 250 outlet centres. Each outlet counts 1.2 million visitors. The Irish market is becoming as mature with 6 million people and 5 outlet centres (Sweden and Switzerland as well).
Since over 60 % of the retail brands are situated on high streets and that there are no legal restrictions on the period of sales, the value offered by outlets is undermined.
Trade has been more difficult with the revival of Marks and Spencer.
NEXT’s turnover is down to 3 % this year. As a result, They have, tightened the supply chain and have 25 % less stock available. Marks and Spencer spends 150 million € on marketing in the UK per year and NEXT spends about 10 million €. Ireland has different characteristics, what are your experiences?



{{François MOSS}}
_ Ireland has a very tricky market. The only British outlet you can reproduce would be on the East Coast, since the West Coast is densely populated and organized with small towns.



{{Graham PARKER}}
_ Two of the three operators are in Northern Ireland. That may have to do with the planning system and the British legal code. Indeed the planning system in the South is not as development oriented.



{{François MOSS}}
_ The North offers more opportunities to developers. Ireland is a very successful place for design and small businesses. At the moment, fashion textile is imported from the UK.



{{Graham PARKER}}
_ The Irish system focuses on saving rather than spending all their money on outlets, they have special savings accounts.







{{From the floor}} (Journal du textile)
_ How healthy are the 50 factory shops in the United Kingdom?



{{Graham PARKER}}
_ I do not know what the consumer levels are, it depends from the centre. With regards to premature performance, most of the big outlets are in institutional hands now. It shows that the financial community still has confidence in outlets.



{{François MOSS}}
_ From my estimate, occupancy runs from 80 to 85 %. There are 2 types of outlets, the small ones which generally do well, and the big ones, the ambitious, that occupy the market. The UK is a very liquid market; a lot of money can, be made in both types of outlets. The UK market is way ahead in continental Europe and its outlets are open 7 days a week.



{{Graham PARKER}}
_ Sundays is the second best trading day after Saturday. If it were a full day, it would probably become as good as a Saturday.



{{François MOSS}}
_ Sundays are often better trading days than Saturdays.



{{From the floor}} (Samsonite)
Which outlets will survive in periods of a declining market?



{{Graham PARKER}}
_ The “survivors” will be the ones adopting a strategy, investing in marketing and creating a feeling of space with a design attracting the “good” consumers.



{{François MOSS}}
_ There are 2 aspects in success. One is the catchment and the dynamics. The other is strong management.



{{Graham PARKER}}
_ Scotland has 2 dead outlet malls, one is very close to Livingston. Livingston is attached to a full time shopping centre which presents challenges for a retailer.



{{From the floor}}
_ In France, a maximum of 15 centres will be able to be built. How do you explain the fact that the United Kingdom can host 49 centres for an equivalent population?



{{Graham PARKER}}
_ A centralised planning system is crucial. Certain towns have allowed outlets to develop in a way that they are stealing business from other locations. The UK universities could support more outlets.



{{François MOSS}}
_ You need to look at the population distribution, UK’s is dense for example (South East of England: 25 million people). You do not have that density in France.



{{From the floor}}
_ Can you tell us more about TK Max?



{{Graham PARKER}}
_ TK Max has expanded very aggressively. It does not market itself as well as factory outlets, which are more focused on a leisure experience.



{{François MOSS}}
_ The consumer type is very different. In Factory outlets such as PBL, the consumers generally don’t have time to lose, they know what they want: their purchases are very scheduled. TK Max is on the other hand label-driven.


Toutes les études ….

-*{{Les centres de marques français : un pré-bilan positif pour le 1er semestre 2009 et de bonnes perspectives envisagées pour le second.}}
_ Source: Observatoire européen des centres de marques et magasins d’usine, mai 2009.
_ {{Accès à l’articl

Conference 2007 (updated 18th September)

|Name|First name|Organisation|Country|
|Adaissi|Azzedine|Start Concept|France|
|Adjeroud|Myriam|Magdus|France|
|Airiaud|Jean-Yves|Seb-Lagostina|France|
|Analis|Alexandre|Faire Savoir Faire|France|
|Arzeni|Fabrizio|Morning|Italie|
|Astudillo-Legeay|Maïté|Unibail Management|France|
|Baccam |Ken|Ixis Aew Europe|France|
|Bacquier |Alain|Freeport|Monaco|
|Bandel|Shirley|Noa Productions|Belgique|
|Baudchon|Christine|Zapa |France|
|Bazin|Valérie|Villeroy & Boch|France|
|Beaucousin|Claire|CCI de Versailles-Val d’Oise-Yvelines|France|
|Bécam|Marie|Groupe Zannier|France|
|Bedeschi|Alessandro|European Association of Fashion Retailers |Belgique|
|Behaxeteguy|Miren|Plateforme|France|
|Belledent|Jean-Baptiste|Unibail Management|France|
|Bender|Jeroen|Shopping Center Management Europe BV|Hollande|
|Benoit|Véronique|Diamino|France|
|Berthelot|Christiane|Ville de Troyes|France|
|Besquent|Jean-Loup|CWF / Vecopri |France|
|Boissonnet|Jean-Pierre|Boissonnet Design|France|
|Bonnier|Magali|CCI de Versailles-Val d’Oise-Yvelines|France|
|Bouillet|Christian|Hacot-Colombier|France|
|Boydron|Patrice|Esprit|France|
|Broadhead|Richard|Freeport |Royaume-Uni|
|Calabrese|Julia J.|McArthurGlen |Royaume-Uni|
|Calais|Florian|Havrey|France|
|Campo|Fabrizio|Design Management|Italie|
|Canibalosky|Eric|Petit Bateau|France|
|Castaing|Bernard|Aube Développement|France|
|Caudron|Jérôme|MCT Consulting|France|
|Cesson-Ruelle|Angélique|CCI de Troyes et de l’Aube|France|
|Chateignier|Jacqueline|CCI du Choletais|France|
|Chervet|Bernard|CCI de l’Ain|France|
|Chevalier|Bertrand|Communauté d’Agglomération Troyenne|France|
|Chiapponi-Henryon|Laurence|Marques et Territoire|France|
|Choisy|Dominique|Delsey|France|
|Coisne|Cyprien|Multi Development France |France|
|Cordeiro|David|CCI du Roannais|France|
|Costil|Olivier|LSA |France|
|Crielaard|Chielbert|Kipling|Hollande|
|Daguin|Eric|CB Richard Ellis Retail |Italie|
|Damelet|Michèle |CCI de l’Ain|France|
|Dauvers|Olivier|Tribune Grande Conso |France|
|de Feydeau|Baudoin|ING REIM|France|
|de Dinechin|Thierry|DGLA|France|
|de Jamblinne|Patrick|EIC Group|Belgique|
|de Labarre|Emmanuel |Eurelia |France|
|Demars|Olivier|BCBG|France|
|de Montarnal |Etienne|CCI de Troyes et l’Aube |France|
|de Souza|Michel |CCBB|France|
|Decouvelaere|Eric|McArthurGlen |Royaume-Uni|
|Delannoy|Dimitri-François|Implant’Action|France|
|Delfaud|Claire|CCI de Versailles-Val d’Oise-Yvelines|France|
|Deslong|Samuel|Le Coq Sportif|France|
|Desrues |Pierre|CCI de l’Essonne|France|
|D’hulst|Jorge|Libération Champagne|France|
|Donnet|Eric|Ixis Aew Europe|France|
|Dousset |Marie-Paule|Guide des Magasins d’Usine|France|
|Dubos-Sdez|Manuëla|Multi Development France |France|
|Dufour|Jean-Christophe|Altarea |France|
|Dujeux|Patrick |Marques Avenue|France|
|Dumortier|Bruno|L’Est Eclair|France|
|Durruty|Gonzalo|Inter Ikea Centre Espana|Espagne|
|Dutech|Elie|Ville de Nailloux|France|
|Elinck|Monique|Fédération Troyes Centre|France|
|Emsellem|Jacques|Complices|France|
|Erner|Guillaume|Sciences-Po Paris |France|
|Fagnart|Sylvie|L’Echo|Belgique|
|Falla|Didier|McArthurGlen|France|
|Fay|Jacques|SunFactory|France|
|Feyssaguet |Raymond|Ville de Villefontaine|France|
|Gabas|Juan-Marcos|Neinver |Espagne|
|Galle|Emmanuel|McGregor|France|
|Galimant|Christine|Fashion Daily News|France|
|Garcia|Christian|Mango|Espagne|
|Garinot|Céline|CCI de Versailles-Val d’Oise-Yvelines|France|
|Geoffroy|Jean-Claude|Libération Champagne|France|
|Georges|Camille|Points de Vente|France|
|Gilles|Philippe|L’Essentiel de la Chaussure|France|
|Gillet|Anne|Mod’show|France|
|Gillet|Etienne|Mod’show|France|
|Gonder|Jens|Ixis Aew Europe|France|
|Gontier|Bernard|CCI de Saumur|France|
|Gorce|Philippe|DGLA|France|
|Grandbarbe|Jean-Jacques|CCI de Troyes et l’Aube |France|
|Guarrigues|Laurent|Sport Eco|France|
|Guegano|Lydie|Urcecad|France|
|Guillot|Brigitte|La Lettre de la Distribution Internationale|France|
|Hautefaye|William|Maille Center|France|
|Henriot|Brigitte|Doré-Doré|France|
|Hermant|Joël|DGCCRF|France|
|Hoang|Amélie|Unibail Management|France|
|Jacquet|X.|Hacot-Colombier|France|
|Jestin|Marina |Unibail Management|France|
|Johnstone|Mark|Rohleder Lumby|Royaume-Uni|
|Kahn-Guerra |Marion|Cabinet BMS|France|
|Kleiner|Robert|Kleiner Diffusion|France|
|Kurkova|Jana|Retail Biz|République Tchèque|
|Lacroix|Jean-Christophe|Puma|France|
|Lafon-Ceyral|Sandrine|Ixis Aew Europe|France|
|Lamy|Caroline |Magdus |France|
|Laporte|Jean|Columbia Sportswear|Suisse|
|Larbaletier|Robert|Larbaletier SA|France|
|Large|Andrea|Mango|Espagne|
|Larzillière|Franck|Seb-Lagostina|France|
|Laurenrano|Clementina|Morning|Italie|
|Le Bihan-Kats|José|CCI de Touraine|France|
|Lebleu|Marjorie|Cojep|France|
|Le Floch|Olivier |AchatVIP.com |France|
|Lefebvre|Guillaume|Façonnable|France|
|Lehmann|Jean-Pierre|CCI de Meurthe-et-Moselle|France|
|Lepercq|Vincent|Journal du Textile|France|
|Lemelle|Dominique |CCI de Troyes et l’Aube |France|
|Leroux|Thiphaine|France 3|France|
|Leroy|Jean-Paul |Fashion Daily News|France|
|Leskiewicz|Tomasz |Brand Sp. Zo.o.|Pologne|
|Locurcio|Laurent |Agence Info|France|
|Lopez|Eric|CCI de l’Essonne|France|
|Lorentz|Jean|Communauté de Communes d’Uffried|France|
|Lung|Sven |Brand Alley |France|
|Maffioli|Carlo|Promos|Italie|
|Maffioli|Filippo|Promos|Italie|
|Mailley|Jacques|Tachon Chaussures|France|
|Maisonnasse|Nadège|BCBG|France|
|Maltoni |Jean-Jacques|Bardis|France|
|Mangin|Jacques|CCI du Roannais|France|
|Manière|Julie|Canal 32|France|
|Marie |Jérôme|Ville de Troyes|France|
|Maris|Henrik C.|Factory outlet consultancy |Danemark|
|Markiewicz|Justyna|Neinver|Pologne|
|Martin|Blandine|PRformance|France|
|Martin|Pascale|McArthurGlen|France|
|Martinez|Serge-François|CCI de Troyes et l’Aube |France|
|Martinho|Estelle|Columbia Sportswear|Suisse|
|Martorana|Marina |Guida agli Spacci |Italie|
|Mary|Jacques|SCI M3 Immobilier|France|
|Mary|Yves|SCI M3 Immobilier|France|
|Marzola|Luca|Fashion District Group|Italie|
|Mayer|Olivier|France 3|France|
|Mauleon|Brigitte |CCI de Touraine|France|
|Membrey|Giles|Bergerac Outlets|Royaume-Uni|
|Menetrier|Alexandra|McArthurGlen|France|
|Mertens|Ilse|ING Real Estate Development Holding|Belgique|
|Meyer|Michel|Cabinet BMS|France|
|Milliken|Chris |Freeport |Royaume-Uni|
|Mirland|Jean-Michel|Lejaby-Warnaco|France|
|Misiak|Miroslaw|Brand Sp. Zo.o.|Pologne|
|Moulin|Cédric|VF Europe|Belgique|
|Morawski|Christelle|CER|France|
|Morel-Liagre|Muriel|Unibail Management|France|
|Moret|Didier |MCT Consulting|France|
|Morris|Neil|Engle|Royaume-Uni|
|Moss|François |Pantheon|Royaume-Uni|
|Natas|Michael|McArthurGlen|Royaume-Uni|
|Neffati|Bello|Start Concept|France|
|Noble|Jean-Pierre|Ixis Aew Europe|France|
|Nordhorn|Ulrich |Retail Development Group|Allemagne|
|Notter|Isabelle|DGCCRF|France|
|Nowicki|Jörg |TextilWirtshaft|Allemagne|
|Ogier|Pascal |Urbanisme et Commerce|France|
|Oudet|Patrick |MDSA|France|
|Pacifico|Roberto |Mark Up|Italie|
|Pagani|Laura |Morning|Italie|
|Palao|Diego|Neinver|Espagne|
|Palkus|Bernadette|Ville de Villefontaine|France|
|Papaz|Didier |Optic 2000|France|
|Papillon|Jean|FDCF|France|
|Paragon|Sabine |Marques Avenue|France|
|Parker|Graham |Shopping Centre|Royaume-Uni|
|Péribère|Maxime|On-Site|France|
|Peyrot|Philippe|Ville de Nailloux|France|
|Piat-Leman|Martine|Karyna|France|
|Poillot|Romuald|Reebok|France|
|Pontailler|Jean-Jacques|Communauté d’Agglomération Troyenne|France|
|Pope|Chris |Kenmore Property Group|Royaume-Uni|
|Pourret|Anne-Laure|Mercyalis|France|
|Raynaud|Roxane|Mercyalis|France|
|Richard|Chloë|Communauté d’Agglomération Troyenne|France|
|Rico|Juan-Carlos|Neinver|Espagne|
|Robert|Pascal|Engle|Royaume-Uni|
|Roberts|Iestyn |Freeport|Royaume-Uni|
|Robin|Patrick |24h.fr|France|
|Robin|Philippe |Bouwfonds MAB Development|France|
|Rogowski|Bruno |Magdus|France|
|Rohleder|Simon|Rohleder Lumby|Royaume-Uni|
|Roussarie|Pascal |Cetelem|France|
|Roux|Gilles|CCI de Meurthe-et-Moselle|France|
|Saavedra|Manuel |Neinver|Espagne|
|Salzman|Alain |Marques Avenue |France|
|Santos-Knoop|Béatrice|Communauté d’Agglomération Troyenne|France|
|Sboui|Sami |EuroMedTextile|France|
|Schaffauser |Claudine|CCI Sud-Alsace Mulhouse|France|
|Scheuffgen|Gabi|Esprit|Allemagne|
|Schilde|Philippe|Agence Info|France|
|Schlosser|Fabrice |Canal 32|France|
|Sebille|Laurie|Implant’Action|France|
|Segur|Franck |DVNET|Suisse|
|Séjourné|Alexandre |Marques Avenue|France|
|Skornik|Laurent |Jerem|France|
|Stanton-Geddes|Vanessa|Esprit|Allemagne|
|Tetard|Benjamin|Levi Strauss|Belgique|
|Thomas|Gaël |Business Immo|France|
|Tim|Sansom|Bergerac Outlets|Royaume-Uni|
|Touitou|Léo|Complices|France|
|Toulemonde|Catherine|PRformance|France|
|Tournemeule|Michel|Ville de St-Julien-les-Villas|France|
|Touzac|Aurore-Mélody|Pantheon|France|
|Tuhdarian|Edgar|HP Consulting|France|
|Van den Heuvel|Robert|BVS Outlet Villages|Luxembourg|
|Van Voorst Vader|Pieter|Nike|Hollande|
|Venuat|Martine|Marques Avenue|France|
|Verschelle|Franck |Pantheon|Royaume-Uni|
|Villemus|Philippe ||France|
|Villiers|Nicolas|Office de Tourisme de Troyes|France|
|Voisembert|Valérie|Freeport|Monaco|
|Wigny|Augustin|Famous Clothes|Belgique|
|Willems|Frédéric|FNH|France|
|Wlekinski|Yann|Samsonite|France|
|Yarhi|Joëlle|ING REIM|France|
|Zanon|Cédric|ACFCI|France|
|Zouzowsky|Vanessa|ING REIM|France|