Archives de l’auteur : clamy

Workshop 4 – Sunday opening – a European issue?

{{Facilitator}}
{{Olivier Dauvers}}
{Tribune Grande Conso}


{{Speakers}}
{{Emmanuel de LABARRE}}
Managing Director
{Eurelia}
{{Marion Kahn-Guerra}}
lawyer
{BMS}




{{Marion KAHN-GUERRA}}
_ French legislation with respect to working on Sundays is more moderate than in other European countries, which legislate on the number of Sunday openings authorised for non-food trading purposes. In France, the low authorises five Sunday openings per year. The mayor decides the Sundays on which the shops can open, and can even prohibit opening, as is the case in Rennes or Nantes. So there are major disparities from one town to another.
_ Today in Europe, the dividing line between the countries with liberal legislation (Portugal) and those whose legislation is restrictive (United Kingdom, Netherlands) is not based on religion. Thus, shops are allowed to open every Sunday in Portugal.
_ The most liberal country in this connection is Sweden, and the most restrictive is Germany. In these (restrictive) countries, only service stations and shops located close to airports are allowed to open on a Sunday. The Länder may also authorise a limited number of working Sundays per year, but most of the federal states are conservative in this respect.
_ The possibility of achieving Europe-wide harmonisation is low. Each State is, in effect, bound to observe the principle of one day of rest, but is free to set the day in question. If the European Commission were to adopt more liberal legislation, a Member State could use the principle of respect for private life (section 8 of the European Convention on Human Rights) as an argument to get around such legislation.



{{Emmanuel de LABARRE}}
_ EBIT analysis is not conclusive concerning Sunday opening. 95% of traders think that opening on a Sunday does not provide any benefit; additional sales are cancelled out by the extra expense. The trades unions’ stance is more political than economic. 17 % of the 200 chains that we interviewed consider that they gain little by Sunday opening. Many chains open in order to copy their competitors. However, one can see specific regional differences, for example in the greater Paris region, the traffic problems in the week justify Sunday opening. Similarly, there are many regional features that co-exist in Europe. The Basque country prohibits Sunday opening. Moreover, the law, which allows for 181 derogations needs to be simplified.



{{Marion KAHN-GUERRA}}
_ The economic and social Council has suggested that the traders themselves set the five Sundays a year when they are allowed to open in France. But this measure could be counteractive to the dynamic created by several shops opening simultaneously on a Sunday. In a single location, traders could however get together to agree to open at the same time.



{{Emmanuel de LABARRE}}
_ If we take gross domestic product (GDP) and EBIT into account, no-one is able to maintain that Sunday opening is profitable. So it is a political issue!



{{Olivier DAUVERS}}
_ Why does the creation of extra working time not have a macro-economic effect?.



{{Emmanuel de LABARRE}}
_ It takes two years for a macro-economic effect to be created. If Sunday opening becomes standard, the increase in consumption will be zero. However, by doing away with the extra charge to shops opening on Sundays, the deal is different! If everyone can open on a Sunday, only the major shops will endure.



{ {{Discussions with the floor}} }

{{Jean-Pierre LEHMANN}} (President of the National Town-centres Federation)
_ Sunday opening forces traders to double their labour budget, and therefore to increase their margin. In Europe, cross-border customers are likely to cease their patronage because of the price increases that this situation generates. For example, prices in Belgium will become even more attractive. Is Sunday working paid three times more than weekday working in other countries?



{{Marion KAHN-GUERRA}}
_ Compensatory pay (for Sunday working) is an established practice.



{{Jean-Pierre LEHMANN}}
_ For high-street shops, Sunday opening is to make turnover from tourists. But no trader really wants to work on Sundays.



{{Jean PAPILLON}} (President of the French Shoe Confederation)
_ A France-Inter survey on 3rd March shows that out of 6000 consumers, 75.02% are opposed to Sunday opening. Sunday opening is of advantage only to those traders that have a lot of staff. The small shop is likely to disappear if seven-day-a-week opening were to become reality.



{{Emmanuel de LABARRE}}
_ 75% of the French population does not want to work on Sundays.



_ {{Chloé RICHARD}} (Troyes urban community)
_ Does legislation specialising in tourist areas have a chance of succeeding?



{{Emmanuel de LABARRE}}
_ This issue depends more on human behaviour than on economic issues. People behave differently when they are on holiday. Commerce must adapt to customer requirements.



{{Olivier DAUVERS}}
_ But how can we be sure that society is ready for this change?



{{Neil CHAPMAN}} (Chameleon)
_ Does the French government allow Internet retailing on Sundays in France? Doesn’t it have an effect on the small businesses who can’t compete effectively against larger companies that run Internet websites?
Secondly, I developed a shopping centre in England in a very run-down city where no one thought it would work. We developed it as a destination, we put restaurants and leisure. It was one of the most successful shopping centres in England, especially at the week ends, because families could spend quality time together and enjoy themselves. When people relax, they are more inclined to spend more money.



{{Marion KAHN-GUERRA}}
_ Internet trading does not meet the same needs. Apart from downloads, goods bought on the Internet are not received straight away.



{{Emmanuel de LABARRE}}
_ Internet is not a problem. The consumer changes and the trader must be able to adapt to this change. It is not an issue of trading, it’s an issue of society.



{{Jacques MARY}}
_ Do you have comparative data concerning turnover made on Sundays as compared to in the week?



{{Emmanuel DE LABARRE}}
_ When the national retail groups (with the exception of hypermarkets and supermarkets) that normally open six days a week open on a Sunday, this day alone represents 20 to 30 % of the weekly turnover. On the other hand, in the case of shops that are normally open seven days a week, Sunday « only » accounts for between 18 and 20% of turnover. The bonus of opening on a Sunday (for a shop that normally opens six days a week) is around 10 to 15% extra income. This increase is between 15 and 20% for shops that open seven days a week.
_ When you calculate the gross margin – including charges – it is clear that when turnover is increased to 24% and above, Sunday opening becomes profitable.



{{Marion KAHN-GUERRA}}
_ The proposed bills on Sunday working are not radical as they are based on employees own free will, even if this concept is ambiguous.



{{Bernard GONTIER}} (1st Vice-Chairman of the Saumur CCI – Chamber of Commerce)
_ One should not confuse the possibility of Sunday opening with the obligation of Sunday opening. Interpretation of figures and surveys are random. Traders should have the freedom to open on Sundays, because society naturally adapts.



{{Brigitte MAULEON}} (Trader and member of the Tours CCI)
_ It is already difficult to find someone to work on a Saturday! In a small, specialised business, it is a long haul to have students working for you.



{{Olivier DAUVERS}}
_ Wine fairs within supermarkets are a counter-example – bottles costing 300 euros are sold without any qualified sales advisors. Our topic of discussion is Sunday opening compared with weekday opening. Supply creates demand. This being said, from a societal point of view, I am against Sunday opening.



{{From the floor}}
_ Brand centres want to welcome in tourists and offer leisure activities. You cannot compare high-street shopping with brand centres or the Champs Elysées, which have a specific role to play.



{{From the floor}}
_ I am in favour of Sunday opening if it is decided by the mayor, because mayors very often consult the traders.


Marques Avenue Paris Sud : rencontre avec Alain Salzman, PDG du groupe « Concepts et Distribution »

Alain Salzman est Président-Directeur Général du groupe « Concepts et Distribution » qui gère actuellement 8 centres de marques en France, six sous l’enseigne « Marques Avenue » et deux sous l’enseigne « Quai des marques ». Dans cet entretien, il évoque l’actualité du secteur des centres de marques en France ainsi que celle du groupe « Concepts et Distribution » marquée notamment par l’ouverture du centre « Marques Avenue A6 » à Corbeil-Essonnes le 22 octobre prochain.
_
– {{Magdus : En France, l’actualité liée au centre de marques est marquée par l’ouverture d’un centre « Marques Avenue » à Corbeil-Essonnes, par l’annonce d’un projet à Honfleur et l’évocation d’un autre projet à Montpellier. Vous qui êtes leader sur le marché français, comment analysez-vous cette actualité ?}}
_
_ La cartographie des centres de marques en France montre une très forte présence de ces équipements au Nord de la Loire avec d’importantes densités sur la métropole lilloise, à Troyes et en région parisienne. Il existe en revanche peu de centres au Sud de la Loire. La présence d’un centre de marques au Sud du pays est aujourd’hui très attendue, aussi bien pour l’opérateur qui en aura la gestion que pour les enseignes et les consommateurs. Nous avons un centre situé à Romans-sur-Isère qui fonctionne extrêmement bien. Il constitue le centre numéro 1 de nos équipements situés en province et rivalise même avec nos deux centres parisiens (à l’Ile Saint Denis et à Franconville) en terme de performance. Concernant Montpellier, il s’agit d’une implantation très intéressante en matière de zone de chalandise, y implanter un centre est selon moi un choix pertinent. A l’heure qu’il est, aucun élément n’a été divulgué concernant l’opérateur qui porte ce projet. Pour Honfleur, c’est un projet que nous avons étudié. Selon nous, deux conditions devaient être posées pour optimiser ce projet. Nous avons estimé qu’il était souhaitable que le site puisse bénéficier d’une proximité autoroutière et d’une visibilité directe depuis l’autoroute, ce qui n’est pas le cas, et que le centre puisse jouir d’une ouverture dominicale. Sur ce dernier point, nous pensons qu’un centre de ce type ne pourra s’équilibrer que s’il n’obtient l’autorisation d’ouvrir le dimanche. Rappelons également que le succès d’un centre est également intimement lié à la qualité des enseignes qui y seront présentes, des enseignes sensibles à l’ouverture dominicale.



– {{Lors d’une interview accordée à l’Observatoire Magdus en 2007, vous aviez évoqué trois projets sur le territoire français }}{(1)}{{. Où en sont actuellement ces projets ?}}
_
_ Nous avons beaucoup travaillé sur notre projet situé au Nord de Lyon. Nous allons pouvoir annoncer des éléments très concrets à ce sujet d’ici la fin de l’année. Concernant notre projet situé en région PACA, celui-ci devrait être dévoilé prochainement, je ne peux pas vous en dire plus pour le moment. Enfin, concernant la région toulousaine, nous avons le sentiment que le projet de Nailloux est assez excentré en termes d’implantation et de desserte autoroutière notamment. Nous pensons qu’il y a de la place pour un deuxième projet de centre de marques sur Toulouse. Nous recherchons actuellement des opportunités foncières sur la métropole toulousaine qui doivent répondre à une double volonté : que notre projet sur Toulouse puisse bénéficier à la fois d’une grande proximité avec la ville et d’une excellente desserte autoroutière. Nous sommes également à la recherche de partenaires. Nous travaillons activement sur ce projet car nous savons qu’il doit impérativement se faire rapidement.
_
– {{Vous nous aviez également indiqué en 2007 qu’il vous faudrait 3 à 5 ans pour mener à bien ces trois projets. Aurez-vous alors bouclé votre dispositif de développement en France ? Comptez-vous poursuivre votre développement à l’échelle européenne ?}}
_
_ Mis à part ces trois projets, je pense qu’il y aura probablement de la place pour deux autres centres sur le territoire français : au Sud Est du pays et au Sud Ouest de Paris. Nous travaillons également sur ces deux pistes aujourd’hui mais nos trois projets en cours sont actuellement prioritaires. L’un des atouts du groupe « Concepts et Distribution » est sa capacité à ouvrir un centre de marques tous les 18 mois. Néanmoins, nous avons encore besoin de nombreuses années pour mener à bien nos trois projets et travailler également sur les dernières opportunités qu’il reste selon nous à saisir sur le territoire. Lorsque nous aurons achevé ces projets, nous projetons de nous implanter en Belgique et en Suisse. Mais pour le moment, la France reste notre cible privilégiée. Notre forte présence sur le marché français nous a permis d’acquérir une forte notoriété auprès des consommateurs.
_
– {{L’ouverture du centre « Marques Avenue A6 » à Corbeil-Essonnes le 22 octobre 2008 constitue l’actualité majeure du groupe « Concepts et Distribution ». Pouvez-vous nous en dire un peu plus sur cette ouverture ?}}
_
_ Il y avait une place à prendre au Sud de Paris. Nous n’étions pas les seuls à vouloir nous implanter sur cette zone, il y avait deux autres projets concurrents. En tant que leader, il était primordial de prendre cette place. Nous ne pouvions pas laisser cette opportunité à de nouveaux opérateurs sur ce marché. Nous sommes très heureux d’avoir mené ce projet à son terme, d’autant que le centre va accueillir dès son ouverture de très belles enseignes. Avant le centre de Corbeil-Essonnes, les deux dernières ouvertures de centres de marques en France ont également été le fait du groupe « Concepts et Distribution » {(2)} . Nous ouvrons en moyenne un centre tous les 18 mois. Cela tient au fait que la moitié des centres du groupe est issue de la réhabilitation de centres commerciaux existants. C’est le cas du centre de Corbeil-Essonnes mais également des centres implantés à L’Ile Saint Denis, à Franconville, à Talange et à Bordeaux. Cette stratégie permet d’ouvrir des centres plus rapidement que s’il fallait les construire de toutes pièces : la réhabilitation d’un centre dure en moyenne moins de deux ans, ce qui est extrêmement rapide. A titre de comparaison, la mise en oeuvre de notre centre choletais a duré sept ans. Si cette méthode est plus rapide, elle est néanmoins plus risquée, plus compliquée. Il est en effet très difficile d’attirer des enseignes sur un site qui a connu un échec commercial. Pour y parvenir, il faut pouvoir démontrer que l’on a les capacités pour réussir ce pari. Il faut également une crédibilité, je le dis modestement. En France, nous sommes leader sur le marché des centres de marques. Cette position nous donne une forte crédibilité, notamment auprès des investisseurs, des marques, des consommateurs et des élus. C’est l’un de nos plus grands atouts.
_
– {{Le centre « Quai des Marques » de Bordeaux figure-t-il également parmi l’actualité de votre groupe ?}}
_
_ Outre l’ouverture du centre de Corbeil-Essonnes, l’actualité de notre groupe est en effet marquée par l’arrivée de trois marques prestigieuses au centre « Quai des Marques » de Bordeaux : Reebok (le 09.10), Hugo Boss (le 16.10) et Nike (dont l’ouverture est prévue début décembre). Celle-ci ponctue la fin de la première phase de commercialisation du centre. Ces trois marques vont être de puissantes locomotives pour cet équipement qui en avait besoin. Nous nous sommes également battus pour obtenir l’autorisation d’ouvrir le dimanche et nous l’avons obtenu. Nous en sommes très heureux. Nous allons poursuivre notre travail sur ce centre avec le lancement de la phase 2 dont les 24 boutiques supplémentaires ouvriront le 29 avril 2009. Leur commercialisation sera lancée en novembre prochain lors du MAPIC. Rendez-vous donc à Cannes à l’occasion du MAPIC.
_
_ {Propos recueillis par Caroline Lamy pour Magdus, octobre 2008}
_
—–
_
{1. Au Nord de Lyon, dans la région PACA et dans la région toulousaine.
_ 2. Il s’agit des centres « Marques Avenue » de la Séguinière (agglomération choletaise) et « Quai des Marques » de Bordeaux, respectivement ouverts en 2005 et 2007.}
_
—–

Le centre « Marques Avenue A6 » Corbeil-Essonnes en chiffres

Surface de Vente

12 300 m²

Nombre de boutiques

54

Nombre d’espaces de restauration

4

Nombre de places de stationnement

1300

Localisation

à 30 minutes de Paris

Nombre d’emplois créés

150 emplois

Fréquentation escomptée

2 millions de visiteurs

Marques présentes

Nike, Oxbow, Puma, Mango, le Coq Sportif, IKKS, Tara Jarmon, Georges Rech, Aigle, De Fursac, Princesse TamTam, Quicksilver, Levi’s, Dim, Bensimon, Bérénice, Le Creuset, Home&Cook, Lafuma, Le Tanneur, Delsey, Chattawak, Marèse, etc.


—–
_
– {{Plus d’infos sur Concepts et Distribution :}}
-* www.concepts-et-distribution.com
-* www.marquesavenue.com
-* www.quaidesmarques.com

– {{Plus d’infos sur le centre « Marques Avenue » de Corbeil Essonnes :}}

Situation hors Europe



{{Situation au 1er avril 2008}}


Avec 217 centres en activité pour un plancher commercial supérieur à 5,3 millions de m², l’Amérique du Nord est le continent qui compte le plus grand nombre de Factory Outlet Centers (centres de magasins d’usine). Avec près de 170 centres pour une surface de vente totale de plus de 2,3 millions de m², l’Europe arrive en seconde position.



[{{En savoir plus sur les marchés et tendances en dehors de l’Europe}}->http://www.magdus.fr/xxxxx]

Workshop 5 – Brand distribution strategy – what is the role of Internet?

{{Facilitator}}
{{Olivier Costil}}
{LSA}


{{Speaker}}
{{Olivier Le Floc’h}}
President
{AchatVIP.com}



{{Olivier COSTIL}}
_ Turnover from Internet selling sites has multiplied this year. This mostly concerns the fashion sector.



{{Olivier LE FLOCH}}
_ The low prices explain the enthusiasm for Internet buying. However, we try not to go below 50 % of the conventional market price, so as not to harm this sector too much. All VIP.com sales are validated by the brands, which is not the case of all Internet sales. For the last six months we have been selling preview items at market price. Internet enables us to reach more customers and a more widespread geographical area than the conventional private shop. Lingerie, ready-to-wear clothing, household accessories and equipment are the most popular products on our site. Brand-awareness plays an important role. So we want to attract as many known brands as possible to our site.
_ The main competitor to VIP.com (14 million € sales) is « ventesprivées.com » (250 million € sales), but our company is profitable. In order to distinguish ourselves from our competitors, we have created topic-based journals. We have also provided broad-band to 49 % of our customers. This brings us new customers, as if they do not have broad band, it is not possible for internauts to buy on the Internet.
_ The Internet is a complement to factory outlets and traditional shops which publicise brand names. We work on impulse purchasing by sending emails every two days to people who have signed up. Many people buy things that they never use, but they think they are getting a bargain.



{{Olivier COSTIL}}
_ Do your customers consider these emails to be an intrusion into their private life?



{{Olivier LE FLOCH}}
_ No, there are very few unsubscriptions. We respect the wishes of those who do not want to receive emails.



{{Olivier COSTIL}}
_ Is not the development of sites on Internet a risk for your activity?



{{Olivier LE FLOCH}}
_ No, because poor quality sites and those which do not respect the brand image are not likely to endure. We have contracts with the brands. In this way they control, free of charge, animations, prices and the product description. Moreover, in France there is room for three players such as ventesprivées.com, because the brands are producing more and more.



{{Olivier COSTIL}}
_ How is your remuneration calculated?



{{Olivier LE FLOCH}}
_ If a product is sold on the traditional market for 100 euros, we sell it on our site for 50 euros. Which means we have bought it from the brand at between 20 and 25 euros.



{{Olivier COSTIL}}
_ This morning, a manufacturer said that private sales were less profitable than running a factory outlet.



{{Olivier COSTIL}}
_ That depends on the supplier.







{{Discussions with the floor}}



{{Vincent LEPERCQ}} (Journal du textile)
_ Why do the companies that run factory outlets not have an Internet sales site?



{{Olivier LE FLOCH}}
_ Some mark-down sites do not respect the brands. Physical mark-down outlets and web professionals are two separate areas of activity.



{{Franck LARZILLIERE}} (Seb)
_ What is your customers’ profile? Has it changed? Is you customer base different from your competitors’?



{{Olivier LE FLOCH}}
_ Our customer base comes from the whole of France, whereas the ventesprivées.com customers are located essentially in the Paris area. Our customers are between 27 and 37 years of age and 37% of them come from mid-range socio-professional categories.



{{Jean PAPILLON}} (President of the French Shoe Confederation)
_ What is the percentage of goods returned? Do you not have competition from the factory outlets which work along the same principle as you, that is to say, discount selling? Is not systematic discounting detrimental to the brands?



{{Olivier LE FLOCH}}
_ We have 1% returns. We are a complement to factory outlets if the brands are only present on a few Internet sites on certain days. In the United States, factory outlets co-exist with the websites.



{{Shirley BANDEL}} (former Levi Strauss employee)
_ Levi Strauss has never worked with websites, as it targets 1 600 000 consumers at the same time. This mass market strategy does not correspond to the brand strategy, where it is preferable to sell excess goods in factory outlets or else destroy the products. Levi Strauss does not sell to these mark-down sellers because of the harm they have done to the brand. Levi Strauss only sells on-line end-of-season firsts (undamaged goods) at discounts of 20 to 30%. This company is seeking to extend its sales network to factory outlets as they are very profitable for the brand.



{{From the floor}}
_ Although the patent policy of the brands is to get rid of their excess stock or previous season’s collections, the volumes are limited and do no harm to the normal distribution channels.



{{Vanessa ZOUZOWSKY}} (ING REIM)
_ How do you manage your volumes?



{{Olivier LE FLOCH}}
_ We never buy less than fifty-off of a product, because it is not profitable to buy less than this amount. So we never advertise an item that will be immediately sold out. We are controlled every two months on this point. We speak of a « good sale » when between 15 000 and 20 000 items are sold. A small sale of no more than 1000 items would cause us to lose money. I don’t know why on the ventesprivées.com site, at 09.03 an item is not available, when the sale started at 09.00!



{{Jérôme MARIE}} (Ville de Troyes)
_ How do you manage unsold stock?



{{Olivier LE FLOCH}}
_ Certain firm purchases may generate unsold stock. Flash sales are organised on the basis of conditional quantities.



{{Frédéric WILLEMS}} (Legal representative of the National Clothing Federation)
_ What does the Fraud Office recommend in terms of price labelling?



{{Olivier LE FLOCH}}
_ Although we do not display a discounted price, we nevertheless are entitled to display the recommended consumer price, crossed out and in parallel our own price.



{{From the floor}}
_ Why are your sales always organised at the same time?



{{Olivier LE FLOCH}}
_ It’s a choice. We also want to set up a VIP club for customers who have bought several products from us, so that they would be able to buy before other people.



{{Vincent LEPERCQ}}
_ What does not sell on Internet?



{{Olivier LE FLOCH}}
_ Seasonality is a major factor. Sometimes, the brand presented is not yet well known enough. In addition, our customers do not buy very specialised brands.



{{From the floor}}
_ Why do some brands stop selling their items on certain sites?



{{Olivier LE FLOCH}}
_ Certain brands have been disappointed by ventesprivées.com which is so well-known that it is no longer represents a private sale.



{{From the floor}}
_ What is the future – up to five years time- of on-line selling?



{{Olivier LE FLOCH}}
_ We intend to develop our export sales.


Réglementation : les nouveautés

{{{L’affichage du prix minoré dans les centres de marques et les magasins d’usine}}}


{(Février 2009)}
L’arrêté du 31 décembre 2008 publié le 13 janvier 2009, abroge l’arrêté n° 77-105/P du 2 septembre 1977 pour adapter les annonces de réduction de prix à l’égard du consommateur aux évolutions commerciales, telles que «le commerce en ligne et le développement des magasins d’usine et de destockage » , et autorise la pratique du double étiquetage réclamée de longue date par les centres de marques et les magasins d’usine.

{{Lire l’intégralité de l’article:}}

{{{Les centres de marques : comment échapper au statut des baux commerciaux ?}}}

{(Janvier 2009)}
Les centres de marques, centres commerciaux thématiques apparentés aux magasins d’usines, constituent un nouveau mode de distribution des invendus ; ils présentent notamment la spécificité de centraliser en un seul lieu un éventail étendu de marques, à des prix réduits toute l’année, de l’ordre de moins 30 à moins 70 % par rapport aux circuits de distribution classiques. Aujourd’hui, la quasi-totalité des centres de marques fonctionnent, en matière locative, sur le même modèle que les centres commerciaux, sur la base de baux de type 3, 6, 9 ans. Toutefois, ce type de bail ne répond pas nécessairement aux besoins des promoteurs des centres de marques ni de leurs locataires, bailleurs et locataires s’interrogent sur la possibilité de recourir à d’autres types de conventions…

{{Lire l’intégralité de l’article:}}

Près de 2 millions de mètres carrés en projet

{{{ Projets de centres de magasins d’usine autorisés ou à l’étude en Europe (28 Septembre 2007)}}}




{{Plus d’info}}
_ [Tous les centres de magasins d’usine en Europe existants, en projet ou à l’étude->http://www.magdus.fr/spip.php?page=centre&lang=fr]

_ Pour toutes informations complémentaires
_ Contact [->accueil@magdus.com]

Program

{{{Developments in brand distribution in Europe:
_ New stakes, new strategies?
}}}

|{{Introduction}}|{{Speakers}}|
|{{wednesday 19th september 10h00/10h30}}
_ {{{European situation and evolution
_ in brand distribution:
_ figures and trends}}}
_ |{{Alessandro Bedeschi
_

_ Henrik C.Maris
_

_ Eric Daguin
_

_ Emmanuel de Labarre
_
_
_ Sven Lung
_
_
_ Pascal Roussarie
_
_
_ Olivier Dauvers
_
_
_ {{
{[All the speakers
_ of the conference->http://www.magdus.fr/All-the-speakers]}}}|

—–

|{{Plenary sessions}}|{{Speakers}}|
|{{wednesday 19th september 17h15/18h15}}
_ {{{New conquest for new customers}}}
_ Conquest Strategy
_ New Marketing
_ Customer Value
_ Brands and Differentiation
_ |{{Philippe Villemus
_

_ {{|
|{{thursday 20th september 10h15/11h15}}
_ {{{The new customer of XXIth century}}}
_ |{{Guillaume Erner
_

_ {{|

—–

|{{Workshops}}|{{Speakers}}|
|{{A1 – wednesday 19th september 10h45/11h45 }}
_ {{{Consumer developments in Europe:
_ how to adapt and anticipate}}}
_ Is there one or a variety of consumers?
_ What are the major behavioural trends
_ in buying apparel? How are they expected to develop?
_ How can brand retailers attract more consumers?
_ How can they be made loyal?
_ Can the same methods be applied to
_ everyone, everywhere?
_ Are brand centres in a class by themselves?
_ |{{
_ Valérie Voisembert

_ Pascal Roussarie
_
_
_ Laurent Locurcio
_
_
_ {{
{[All the speakers
_ of the conference->http://www.magdus.fr/All-the-speakers]}}}|
|{{A2 – wednesday 19th september 10h45/11h45}}
_ {{{Unsold textiles: Can they be kept under control?
_ How can value be derived from them? }}}
What is at stake with unsold textiles?
_ What part do they play on the apparel market?
_ Can unsold items be limited upstream?
_ What are the best options for deriving
_ value from unsold items (factory outlet centres,
_ Internet, b-stores, etc.)?
_ Should brands have to manage their own
_ unsold items, as they do their collection items?
_ What are the best responses when unsold
_ items are still not sold a second time?
_ |{{Alessandro Bedeschi
_

_ Jean-Loup Besquent
_
_
_ Dr.Sami Sboui
_
_
_ Bruno Rogowski
_

_ {{
{[All the speakers
_ of the conference->http://www.magdus.fr/All-the-speakers]}}}|
|{{A3 – wednesday 19th september 12h00/13h00}}
_ {{{Marketing for factory outlet centres:
_ what is the winning mix?}}}
_ How much pull can brands have for
_ consumers buying at factory outlet centres?
_ Is there such thing as an ideal brand portfolio?
_ How can the tourist-shopping dimension be
_ taken into consideration in the marketing mix?
_ Is communication the key to differentiation
_ from the competition?
_ What is the marketing position of factory
_ outlet centres today?
_ Can its “geo-strategy” be variable?
_ How should it be developed?
_ What is the development outlook is
_ on the horizon?
_ |{{Richard Broadhead
_
_
_ Frank Verschelle
_

_ Alain Salzman
_
_
_ Fabrice Schlosser
_

_ {{
{[All the speakers
_ of the conference->http://www.magdus.fr/All-the-speakers]}}}|
|{{A4 – wednesday 19th september 12h00/13h00}}
_ {{{Sunday openings: an issue
_ at the European level?}}}
_ What are the needs and expectations of
_ each set of players?
_ What is at stake economically with Sunday
_ openings? What are the labour stakes?
_ Are they shared in the same way
_ across Europe?
_ |{{Marion Kahn-Guerra
_
_ Emmanuel de Labarre
_
_ Olivier Dauvers
_
_ {{
{[All the speakers
_ of the conference->http://www.magdus.fr/All-the-speakers]}}}|
|{{A5 – wednesday 19th september 14h15/15h15}}
_ {{{Brand retail distribution strategy:
_ what role should the Internet play?}}}
_ Has the Internet changed the way
_ brands are consumed?
_ Do the major merchant sites that unload
_ brands create competition for factory
_ outlet centres?
_ Can they take up even more room
_ on this market?
_ Where brands are concerned,
_ is the Internet a complementary business tool,
_ or has it become a retail distribution
_ method in and of itself?
_ Does unloading a brand on the Internet help
_ attract new customers?
_ |{{Christine Baudchon
_

_ Geoffrey Nidd
_
_
_ Marina Martorana
_

_ Jean-Paul Leroy
_

_ {{
{[All the speakers
_ of the conference->http://www.magdus.fr/All-the-speakers]}}}|
|{{A6 – wednesday 19th september 14h15/15h15}}
_ {{{The factory outlet customers:
_ are they brand-focused or price-focused?}}}
_ Who are the consumers at factory outlet centres?
_ What are they looking for when they come?
_ Do consumers still feel there exists a
_ “reference” price?
_ At factory outlet centres, are prices and brands
_ always enough to make the difference?
_ What are consumers’ actual expectations?
_ What would the ideal factory outlet be?
_ |{{Olivier Le Floch
_

_ Sven Lung
_

_ Patrick Robin
_

_ Olivier Costil
_
_ {{
{[All the speakers
_ of the conference->http://www.magdus.fr/All-the-speakers]}}}|
|{{A7 – wednesday 19th september 15h45/16h45}}
_ {{{Commercial real estate in Europe:
_ textile brand retail still a winning sector?}}}
_ In the world of branded clothing retail,
_ what are the trends in commercial real
_ estate in Europe?
_ Why are more and more investors interested
_ in the concept of factory outlet centres?
_ What are the criteria they use to make
_ investment decisions?
_ Are there still development prospects
_ in Western Europe?
_ Are the Eastern countries still a
_ new Eldorado?
_ What are the conditions for establishing
_ and developing there?
_ |{{Chris Pope
_
Richard Broadhead
_
_
_ Gaël Thomas
_
_
_ {{
{[All the speakers
_ of the conference->http://www.magdus.fr/All-the-speakers]}}}|
|{{A8 – wednesday 19th september 15h45/16h45}}
_ {{{Factory outlet centres:
_ a development opportunity for brands?}}}
_ From the brand standpoint,
_ how can a multi-channel distribution strategy
_ generate development?
_ How should it be handled?
_ How can the development of such
_ centres in Europe serve brand development?
_ |{{Juan-Marcos Gabas
_
_ Alain Salzman
_
_
_ Ulrich Nordhorn
_
_
_ Olivier Dauvers
_
_
_ {{
{[All the speakers
_ of the conference->http://www.magdus.fr/All-the-speakers]}}}|

—–

|{{Round table}}|{{Speakers}}|
|{{Thursday 20th september 11h45/12h15}}
_ {{{In what way, and how
_ will brand centres meet
_ the expectations of brands,
_ consumers and investors,
_ five years from now? }}}
_ |{{Henrik C.Maris
_
_ Eric Decouvelaere
_
_ François Moss
_
_ Iestyn Roberts
_
_ Alexandre Séjourné
_
_
_ Olivier Dauvers
_
_ {{
{[All the speakers
_ of the conference->http://www.magdus.fr/All-the-speakers]}}}|

—–

|{{« Country » workshops}}|{{Speakers}}|
|{{A9 – wednesday 19th september 10h45/11h45}}
_ {{{Belgium-Holland}}}
_
_

_ |{{workshop cancelled
_
_
_ {{
{[All the speakers
_ of the conference->http://www.magdus.fr/All-the-speakers]}}}|
|{{A10 – wednesday 19th september 14h15/15h15}}
_ {{{Brand Centres in Europe: Facts and Figures}}}
_
_

_ |{{Caroline Lamy
_
_ Bruno Rogowski
_
_ {{
{[All the speakers
_ of the conference->http://www.magdus.fr/All-the-speakers]}}}|
|{{A11 – wednesday 19th september 12h00/13h00}}
_ {{{Germany}}}
_
_

_ |{{Ulrich Nordhorn
_
_
_ Jörg Nowicki
_
_ {{
{[All the speakers
_ of the conference->http://www.magdus.fr/All-the-speakers]}}}|
|{{A12 – wednesday 19th september 12h00/13h00}}
_ {{{England-Ireland}}}
_
_

_ |{{François Moss
_

_ Graham Parker
_

_ {{
{[All the speakers
_ of the conference->http://www.magdus.fr/All-the-speakers]}}}|
|{{A13 – wednesday 19th september 14h15/15h15}}
_ {{{Eastern Countries}}}
_
_

_

_ |{{Eric Daguin
_

_ Jana Kurkova
_
_
_ Tomasz Leskiewicz
_

_ Fabrice Schlosser
_
_ {{
{[All the speakers
_ of the conference->http://www.magdus.fr/All-the-speakers]}}}|
|{{A14 – wednesday 19th september 15h45/16h45}}
_ {{{Spain-Portugal}}}
_
_

_ |{{Manuel Saavedra
_

_ Philippe Schilde
_

_ {{
{[All the speakers
_ of the conference->http://www.magdus.fr/All-the-speakers]}}}|
|{{A15 – wednesday 19th september 10h45/11h45}}
_ {{{Italy}}}
_
_

_ |{{
_
_ Roberto Pacifico
_
_
_ Marina Martorana
_

_ {{
{[All the speakers
_ of the conference->http://www.magdus.fr/All-the-speakers]}}}|
|{{A16 – wednesday 19th september 15h45/16h45}}
_ {{{France}}}
_
_

_ |{{Raymond Feyssaguet
_
_
_ Didier Moret
_
_ Alexandre Séjourné
_

_ Laurent Locurcio
_

_ {{
{[All the speakers
_ of the conference->http://www.magdus.fr/All-the-speakers]}}}|

—–

_ {This program will be updated very regularly. …}

—–

_ {Do You wish to intervene? You have remarks or suggestions? Contact us}
_ [->accueil@magdus.com]
_ Tel : 33 (0)3.25.43.70.20

——

{{{More information about the third european conference on factory outlet centres}}}

-* [Presentation->http://www.magdus.fr/Conference-2007]

-* [Partners->http://www.magdus.fr/Partnership]

-* [Partners in the press->http://www.magdus.fr/Our-press-partner]

-* [Registration->http://www.magdus.fr/Registration-fees]

-* [Hotel accommodation->http://www.magdus.fr/Hotel-reservation]

-* [General information->http://www.magdus.fr/General-information]

—–